Catalog - Table of Index

Health Care Management Major

Marketing Specialization

The health care management degree with a marketing specialization explores both provider and consumer perspectives of health care marketing, market distribution channels, and the impact the Internet has had on both marketing and market distribution. The marketing specialization will prepare students for a marketing or sales career in health care by offering a strong base of business-related marketing courses, along with marketing specifically related to the health care industry. It will prepare students for careers in a broad range of health care institutions, both public and private. Hospitals, skilled nursing facilities, home health agencies, pharmaceutical and biotechnology companies are examples of those employing sales and marketing professionals.

Sequence of Required Courses

First Year

First Semester	Total Credits	15	Second Semester	Total Credits	15
	Core	3		Core	3
	Core	3		Core	3
	Core	3		Core	3
BUS 105	Basic Computer Technology	3	BUS 107	Essential Communications	3
ACC 101	Principles of Accounting	3	MIS 110	Intro to Information Systems	3

Sophomore Year

First Semester	Total Credits	15	Second Semester	Total Credits	15
	Core	3		Core	3
	Core	3		Core	3
	Core	3		Core	3
BUS 207	Contemporary Economics	3	BUS 269	Principles of Marketing	3
BUS 208	Principles of Management	3	HCM 101	Intro to Health Systems	3

Junior Year

First Semester	Total Credits	15	Second Semester	Total Credits	15
	Core	3		Core	3
BUS 371	Financial Management	3	BUS 321	Product and Service Mrkting	3
BUS 352	Business Law	3	BUS 306	Organizational Behavior	3
BUS 360	Human Resource Mgmt	3	HCM 371	HC Reimburse and Finance	3
	Free Elective	3	BUS 307	Management Science	3

Senior Year

First Semester	Total Credits	15	Second Semester	Total Credits	15
	Core	3		Core	3
BUS 450	Marketing Research	3	BUS 401	Channel Strategies	3
HCM 403	Health Care Strategic Mgmt	3	HCM 469	Health Care Marketing	3
BUS 415	International Business	3	HCM 406	Current Iss. and Trends in HC	3
	Free elective	3		Free elective	3

Total required for graduation 120 credits

Health Care Management Course Descriptions (HCM)