Catalog - Table of Index

Marketing Major

College of Professional Studies and Social Sciences
Degree BS, Marketing
Department Chair Fred J. Croop, MBA, CMA, CPA
Program Director John Mellon, EdD

Marketing concentrates on exchange processes. This major goes beyond the traditional, preparing students for employment in business as well as non-business organizations. Those who are or will be involved in managing private, public, for-profit, or non-profit organizations can benefit from this program.

Opportunities in the field of marketing are expanding rapidly as organizations discover the importance that marketing techniques make for their continued success. Products are not the only things marketed. Services, ideas, places, political candidates, health care facilities, educational institutions, and many more organizations and concepts also benefit from using marketing tools.

Students obtain jobs in a variety of organizations and in a variety of positions, such as advertising, public relations, sales, product and brand management, marketing research, purchasing, retailing, wholesaling, and many others.

Students are given instruction in business writing and presentation skills..

Sequence of Required Courses

First Year

First Semester	Total Credits	15	Second Semester	Total Credits	15
	Core	3		Core	3
	Core	3		Core	3
	Core	3		Core	3
BUS 105	Basic Technology	3	BUS 107	Essential Communications	3
BUS 208	Principles of Management	3	BUS 269	Principles of Marketing	3

Sophomore Year

First Semester	Total Credits	15	Second Semester	Total Credits	15
	Core	3		Core	3
	Core	3		Core	3
BUS 207	Contemporary Economics	3	BUS 321	Product/Service Marketing	3
ACC 101	Principles of Accounting	3	MIS 110	Intro to Information Systems	3
BUS 340	Promotion and Advertising	3		Elective	3

Junior Year

First Semester	Total Credits	15	Second Semester	Total Credits	15
	Core	3		Core	3
	Core	3		Core	3
BUS 304	Sales and Sales Management	3	BUS 401	Channel Strategies	3
BUS 352	Business Law	3	BUS 306	Organizational Behavior	3
	Elective	3	BUS 360	Management of Human Resources	3

Senior Year

First Semester	Total Credits	15	Second Semester	Total Credits	15
	Core	3		Core	3
BUS 450	Marketing Research	3	BUS 403	Strategic Marketing	3
	Upper Level Business Elective*	3		Upper Level Business Elective	3
BUS 371	Finance	3	BUS 402	Pricing Strategies	3
BUS 415	International Business	3		Elective	3

Total required for graduation 120 credits

*This should be satisfied by doing an internship.

Accounting Course Descriptions (ACC) Business Course Descriptions (BUS) Management Information Systems Course Descriptions (MIS)