Marketing Minor

College of Professional Studies and Social Sciences

For information contact John Mellon, EdD

An understanding of marketing can benefit any individual who will be involved in promotion for private, public, profit, or not-for-profit organizations. Opportunities in the field of marketing are broadening every year, and this minor is well suited to students in any area of interest.

Course Sequence

ACC 101

Principles of Accounting I

3

BUS 208

Principles of Management

3

BUS 269

Principles of Marketing

3

BUS 207

Contemporary Economics

3

BUS 340

Advertising and Sales Promotion

3

Select one course from the following:

BUS 345

Consumer Behavior

3

BUS 304

Sales and Sales Management

3

BUS 401

Channel Strategies

3

BUS 421

Special Topics in Marketing

3

BUS 450

Marketing Research

3

BUS 402

Pricing Strategies

3

BUS 321

Product and Service Marketing

3

Total 18 credits

See Accounting Course Descriptions; and Business Course Descriptions.