Students wrote scripts for radio commercials and performed steps until the final production phase in the digital audio production labs located in Misericordia's Munson Center for Technology. Campers were given the chance to create billboards and brochures on computer software.
The participants also spent an afternoon at a regional marketing and advertising agency following the lead of top local advertising executives, while they created promotional material for a magazine.
The marketing and advertising segment in the job market is a highly competitive field where candidates need educational and professional advantages to set them apart from competing applicants. “There are a large number of candidates looking to enter the field,’’ said Christopher C. Sutzko, director of the Insalaco Center for Career Development at Misericordia University. “Students need to focus their skill set through internships and real world experience to get the edge in this labor market.’’
For more information about future marketing camps, contact Business Department Senior Secretary, Jennifer Drouse, at 570-674-6430 or firstname.lastname@example.org