Bachelor of Science in

Business Administration

Department Chair: Corina N. Slaff, PhD

Students who major in Business Administration choose to focus on the following specific area of business:

  • Management
  • Marketing
  • Management Information Systems
  • Pre-DPT Health Care Management
  • Pre-DPT Sport Management
  • General business
  • Select specialization

The major requires all students to take 12 business core courses, a selection of 15 additional credits in a business sequence, and 18 credits in free electives. Majors must complete the 48-credit college core as required of all Misericordia University students.

The Business Administration Major permits students to freely fashion their study to meet their professional and personal needs. The curriculum contains sufficient flexibility to meet most needs and expectations of the students, both those who intend to go on to graduate school and those who see immediate entrance into the profession. Students in the major need to work very closely with their advisor in the selection of courses.

The major permits students to take an aggressively quantitative or qualitative track or an equal balance between the "management by numbers" position and the "management through people" concept. Students are given instruction in business writing and presentation skills.


Expressway

Offered through our Expressway Accelerated Degree Program, you can earn your Bachelor of Science in as little as 2 1/2 years by attending classes part-time. Expressway's convenient and predictable schedule allows you take classes either once a week or online, allowing you to earn up to 12 credits per semester. Courses are offered face-to-face in 5-week sessions at Luzerne County Community College on the Nanticoke Campus and at Lackawanna College, or online in 7 1/2 week sessions.

The Expressway program is the quickest route to a bachelor's degree. It is designed for highly motivated adults who want to earn their degree in a timely manner, have prior college credits, and have work or relevant life experience. Students have the ability to enroll eight different times during the year, not just in the fall and spring.

Click here to view complete information on the Expressway program.

Success Rate

ACADEMIC QUALITY AND STUDENT ACHIEVEMENT

Misericordia University adheres to the high academic standards required of IACBE accredited business programs. Accompanying the standards are programs to measure student outcomes and assess program input quality. The assessment activity is a continuous process and is stated in a comprehensive business department plan for outcomes assessment available for inspection at "Outcomes Assessment Plan for Business Department at Misericordia University." (Adobe .pdf - 2.4 MB)

Most recent data suggests that the business department is performing well in developing among its students high academic performance, recognition of the need for continuing professional development and imbuing on all, strong employability characteristics:

  • In May 2011, 42 undergraduate business students and 13 graduate business students were inducted into the international business honorary society Sigma Beta Delta.
  • Throughout the course of 2010-2011, approximately 75 percent of business students participated in or assumed leadership roles in advanced business internships, sales training, entrepreneurship, service learning, on-campus professional event management and numerous other professional opportunities.
  • Surveys of graduating seniors in business continue to indicate that
    • 90 percent rate their experience as good-excellent
    • 94 percent rate the quality of instruction by business faculty as good-excellent
    • 97 percent were satisfied with opportunities to interact with faculty in/out of class
  • Annual surveys of business students six months after graduation continue to show that more than 97 percent have found jobs related to their majors

The Business Department continues to develop a comprehensive assessment of its business core curriculum. These reviews and recommendations for changes will be brought up for approval in 2012 and will be reflected in the revised university catalog of 2013. Assessment standards also are being revised and implemented accordingly. All business major curricula will be reassessed in light of changed expectations of the business core. These efforts are expected to last through late 2012 and will be reflected in the university catalog for 2013.

Admission and Program Requirements

The minimum criteria for admission into the Business Administration program as a freshman student are:
  1. Class rank in the top half of the high school graduating class and/or a cumulative 2.5 grade point average
  2. Minimum combined SAT score of 850 for Critical Reading and Math (combined) if taken prior to March 5, 2016, or 930 if taken after March 5, 2016. In lieu of the SAT, ACT results may be presented with a minimum required composite score of 18
Successful transfer applicants will typically hold a minimum collegiate grade point average of 2.0, having completed at least 15 college credits, and have a proven record of success in high school.

Please note the above listed requirements are general, and that each application is looked at thoroughly, taking into account individual grades, academic rigor, and other factors.

Business Administration majors must achieve a GPA of 2.15 in the major by the beginning of the junior year and a GPA of 2.25 in the major by the beginning of the senior year. Failure to maintain the appropriate GPA will result in suspension from the major until the GPA meets minimum standards. This policy covers all Accounting, Business, Management Information System and required courses in the major. In addition, students must have a cumulative grade point average of 2.0 for the 48-credit core in order to graduate.

Accreditation

Misericordia University has received specialized accreditation for its business programs through the International Assembly for Collegiate Business Education (IACBE) located at 11374 Strang Line Road in Lenexa, Kansas, USA.


Curriculum

Business Course Descriptions (click here)

First Year
First SemesterCreditsSecond SemesterCredits
Core3Core3
Core3MTH 115 Basic Statistics3
MTH Mathematics Group A3SCI Core (with lab)3
BUS 205 Macroeconomics3BUS 206 Microeconomics3
BUS 208 Principles of Management3BUS 269 Principles of Marketing3
Total Credits15Total Credits16
Sophomore Year
First SemesterCreditsSecond SemesterCredits
Core3Core3
Core3Core3
MIS 110 Intro to Information Systems3Sequence Course3
ACC 101 Principles of Accounting3BUS 300 Quantitative Methods I3
Elective3Elective3
Total Credits15Total Credits15
Junior Year
First SemesterCreditsSecond SemesterCredits
Core3Core3
Core3Core3
Sequence Course3Sequence Course3
BUS 352 Business Law3Elective3
Elective3BUS 363 Mgt of Human Capital3
Total Credits15Total Credits15
Senior Year
First SemesterCreditsSecond SemesterCredits
Core3Elective3
BUS 472 Internship (or free elective)3BUS 491
Seminar in
Business
Policies
3
Sequence Course3Sequence Course3
BUS 371 Finance3Elective3
BUS 415 International Business3Elective3
Total Credits15Total Credits15
Total required for graduation: 121 credits

Sequence Curriculum Requirements

Management Sequence Courses

  • BUS 307 Management Science
  • BUS 350 Money and Banking
  • BUS 406 Current Issues and Trends in Business
  • BUS 420 Small Business Management
  • BUS 465 Special Topics in Business
  • BUS 472 Business Administration Internship
  • BUS 491 Seminar in Business Policies (required)
  • ACC 311 Managerial Accounting

Marketing Sequence Courses

  • BUS 304 Sales and Sales Management
  • BUS 321 Product/Service Marketing
  • BUS 340 Advertising and Sales Promotion
  • BUS 401 Channel Strategies
  • BUS 402 Pricing Strategies
  • BUS 403 Strategic Marketing (required)
  • BUS 421 Special Topics in Marketing
  • BUS 450 Marketing Research
  • BUS 472 Business Administration Internship

MIS Sequence Courses

  • MIS 101 Programming I
  • MIS 121 Programming II
  • MIS 200 Systems Analysis, Design, and Implementation
  • MIS 220 Applied Networking Design
  • MIS 221 Introduction to Computer Systems
  • MIS 231 Introduction to File Processing
  • MIS 232 Data Structures
  • MIS 310 Managerial Applications of Object-Oriented Programming I
  • MIS 311 Managerial Applications of Object-Oriented Programming II
  • MIS 312 Software Engineering
  • MIS 420 Teleprocessing
  • MIS 432 Data Base Management Systems Design
  • MIS 491 Information Technology Management (required)

Pre-DPT/Health Care Management Courses (all courses required for specialization)

  • HCM 101 Introduction to Health Care Management
  • HCM 371 Health Care Finance
  • HCM 403 Healthcare Strategic Management
  • HCM 406 Current Issues/Trends (Capstone)
  • HCM 452 Healthcare Law

Pre-DPT/Sport Management Courses (all courses required for specialization)

  • SMG 101 Introduction to Sport Management
  • SMG 110 Sport in Society
  • SMG 201 Sport and Athletic Administration
  • SMG 210 Sport Event and Facility Management
  • SMG 301 Sport Marketing (Capstone)

Select Specialization Minor: The Select Specialization is available only to transfer students with a minimum of 15 completed credit hours (grade of "C" or better) in a business-related field not offered at MU. Students with credits in a business-related field not offered at MU may apply those credits as a sequence in the Business Administration major.

General Business Specialization: Five business non-core 300 and 400 level BUS, ACC and MIS courses (minimum 15 credits) for which the prerequisites have been met.

Course Descriptions

ACC 101 Principles of Accounting, 3 credits

This course is an introduction to basic accounting principles, concepts, and procedures. Topics include the accounting cycle, financial reporting and analysis, internal control methods, inventory costing, and an introduction to current and long-term assets and liabilities.

ACC 311 Managerial Accounting, 3 credits

Uses of accounting data in planning and controlling business activities. Manufacturing cost systems, budgeting, standard costs, and responsibility accounting are some of the topics discussed. Analysis of financial statements are emphasized. Microcomputer electronic spreadsheet applications are utilized. Accounting majors should not take this course.
Prerequisite: ACC 101


BUS 205 Macroeconomics, 3 credits

An introduction to the science of economics, with particular attention to scarcity, market mechanisms of supply and demand, unemployment, inflation, money, banking, Federal Reserve, government, and the application of fiscal and monetary policy to solve current economic problems.

BUS 206 Microeconomics, 3 credits

Topics covered include supply and demand, elasticity, consumer behavior, costs of production, and the market structures of competition, monopoly, monopolistic competition, and oligopoly.

BUS 208 Principles of Management, 3 credits

The basic principles of management are studied with an emphasis on planning, organizing, leading, and controlling. The nature of the managerial process within the formal and informal structure are also studied.

BUS 269 Principles of Marketing, 3 credits

A general overview of the basic marketing philosophies, principles and practices relevant to small and large profit and nonprofit organizations, buyers and sellers, and special emphasis on the marketing mix: product, price, promotion, and distribution.

BUS 300 Quantitative Methods I, 3 credits

A study of the use of quantitative methods with emphasis on data collection and organization, data presentation, measures of central tendency and dispersion, probability, probability distributions, estimation, and hypothesis testing. Computer applications are utilized.
Prerequisite: MTH 115

BUS 304 Sales and Sales Management, 3 credits

This course is oriented to the managerial and the strategic aspects of sales management. Emphasis will be placed upon recruitment of the sales force, compensation policies, effective territorial alignments, time management, and financial responsibilities. Interpersonal selling techniques are explored and discussed.
Prerequisite: BUS 269

BUS 307 Management Science, 3 credits

This course provides students with a solid conceptual understanding of the role that management science plays in the decision-making process. This course also introduces students to procedures used to solve problems, such as the decision-making process, linear programming, transportation, assignment, transshipment, project scheduling, waiting line models, simple linear regression, and multiple linear regression.
Prerequisites: MTH 115

BUS 321 Product/Service Marketing, 3 credits

This course provides an overview of key issues in the marketing of products and services. It guides the student to reassess the four P’s of marketing in the context of products and services. Utilizing a case approach, this course examines how the marketing of services differs from that of products. Other marketable entities, like organizations, persons, places, and ideas, are included.
Prerequisite: BUS 269

BUS 340 Advertising and Sales Promotion, 3 credits

A comprehensive study of the theory and practical applications of advertising and sales promotions as forms of communication in marketing. The student gains an understanding of strategic planning, objective setting, tactical decision making, research, message and vehicle selection and execution.
Prerequisite: BUS 269

BUS 350 Money and Banking, 3 credits

A study of the principles of money, interest, inflationary and deflationary pressures, and the development of the banking system with emphasis on the federal reserve system, and monetary and fiscal policy.
Prerequisite: BUS 207 or BUS 205

BUS 352 Business Law, 3 credits

Through law, society establishes values and goals. The purpose of American business law is to bring reason, fairness, and stability to the marketplace. This course enables students to anticipate the legal consequences of business decisions and behaviors.

BUS 363 Management of Human Capital, 3 credits

This course consists of analyses of theories that address human behavior in work settings and formal processes involved in the management of employees. Special emphasis is placed on the application of theories with respect to interpersonal work interactions and human resource key functions.
Prerequisite: BUS 208

BUS 371 Business Financial Management, 3 credits

A study of the financial problems associated with the life cycle of a business. Includes estimating the financial needs of an enterprise, breakeven point, operating leverage, capital structure, stocks and bonds, and working capital management.
Prerequisite: ACC 101

BUS 401 Channel Strategies, 3 credits

This course focuses on how to design, develop, and maintain effective relationships among channel members, including retailers and wholesalers. Students learn the logistics of distribution and the economics of channel decisions. Channel management policies and constraints are discussed.
Prerequisite: BUS 269

BUS 402 Pricing Strategies, 3 credits

This practical course provides a comprehensive, managerially focused guide to formulating pricing strategy. It is a guide to profitable decision making and provides a basis for analyzing pricing alternatives.
Prerequisite: BUS 269

BUS 403 Strategic Marketing, 3 credits

Strategic marketing examines the concepts and processes for gaining a competitive advantage in the marketplace. This capstone course presents a series of problem cases of actual firms, and focuses on helping students gain an appreciation for decision making in real-world situations.
Prerequisite: All required marketing courses

BUS 406 Current Issues and Trends in Business, 3 credits

This course looks at emerging paradigms and administrative issues that face today’s managers. Students are exposed to a variety of topics.
Prerequisite: Senior status or permission of instructor

BUS 415 International Business, 3 credits

The intent of this course is to provide a blend of solid research-based information coupled with real world, current, interesting application examples that help explain international business topics. An active learning approach is used in relating text material with real world international situations. The topics include the perspective and environment of international business, the human resource management functions, as well as the strategies and functions of international operations.
Prerequisites: BUS 208

BUS 420 Small Business Management, 3 credits

Focuses on management practices unique to small businesses, preparation of the student for small business ownership, identifying characteristics of small businesses, and describing the rewards and problems involved in managing retail stores, service firms, and manufacturing firms.
Prerequisites: BUS 208, BUS 371 or ACC 101, or permission of instructor

BUS 421 Special Topics in Marketing, 3 credits

An opportunity for students to explore nontraditional marketing phenomena. Great societal marketing opportunities exist in organizations other than business firms. Special areas of marketing that need attention include nonprofit, health care, education, ideas, places, political candidates, service, and international marketing.
Prerequisite: BUS 269 or consent of instructor

BUS 450 Marketing Research, 3 credits

A comprehensive and practical overview of the field of marketing research emphasizing an applied approach with applications that give students an understanding of the scope of marketing research. Computers are utilized to analyze research data.
Prerequisite: BUS 269

BUS 465 Special Topics in Business, 1-6 credits

Topics vary from semester to semester and are announced with preregistration information.
Prerequisite: Permission of instructor

BUS 472 Business Administration Internship, 1-6 credits

On-the-job training in the business community. Students must have senior status, a GPA of 2.5 or above, and college dean approval to participate.

BUS 491 Seminar in Business Policies, 3 credits

The case-method technique is used to study managerial problems and the decision-making process. Areas covered include strategic planning, setting goals and objectives, marketing, managing, production, public relations, human resources, human relations, and financial management. Computer simulations are used to involve students in decision making in the various areas of the business firm. Graduating seniors and qualified juniors only.
Prerequisites: ACC 101, BUS 207 or BUS 205, BUS 208, BUS 269, BUS 352, BUS 371, BUS 306


CPS 101 Introduction to Programming, 3 credits

Problem-solving methods; algorithm development; procedural and data abstraction; and program design, programming. Intended for students who plan to continue with other computer science courses.
Fall only

CPS 121 Computer Programming, 3 credits

Control structures, top-down programming and stepwise refinement. Debugging, testing, and documentation.
Prerequisite: CPS 101 or knowledge of language used in CPS101 and permission of instructor. Spring only

CPS 222 Introduction to Computer Organization, 3 credits

Organization and structure of the major computer components; mechanics of information transfer and control within the digital computer system; fundamentals of logic design and computer arithmetic.
Prerequisite: CPS 101 or permission of the program director.

CPS 232 Data Structures and Algorithm Analysis, 3 credits

Design and analysis of non-numeric algorithms, particularly for sorting/merging/searching. Algorithm testing and complexity.
Prerequisite: CPS 121 or permission of the director.

CPS 432 Database Management Systems Design, 3 credits

Introduction to database concepts, data models, data description languages, query facilities, file, and index organization. Data integrity, reliability, and security. Students work with real database management systems.
Prerequisite: CPS 121 or permission of the program director


HCM 101 Introduction to Health Systems, 3 credits

The course is designed to give students a basic understanding of the health care system in the United States. It describes the basic components of the delivery system, and examines the history and evolution of the system. Trends in health care management, delivery, and financing are analyzed, including a critical analysis of the system, examining its strengths and weaknesses. The features of Medicare and Medicaid programs, including possible future funding scenarios, are thoroughly examined.

HCM 371 Health Care Reimbursement and Finance, 3 credits

This course provides a broad-based overview of the managerial aspects of health care finance, beginning with a brief review of accounting systems in health care institutions. A comprehensive review of health care reimbursement structures is presented for acute care facilities, nursing homes, rehabilitation facilities, home health, and hospitals. Cost behavior and cost analysis concepts are examined. Budgeting and internal control, including auditing concepts and techniques, are explored. Service volume financial modeling techniques are explained.
Prerequisites: HCM 101, and either ACC 101 or HP 125

HCM 403 Health Care Strategic Management, 3 credits

In this course the student will develop skills to manage health services organizations from a strategic perspective. It will examine the use of systematic assessment of both the internal and external environment of the organization. Emphasis will be placed on the development of business strategies to meet the needs of multiple markets. Recent successes and failures in the health care industry will be studied.
Prerequisites: HCM 101, BUS 208

HCM 406 Current Issues and Trends in Health Care Management, 3 credits

This is an issues-oriented course that examines the health care delivery system in the United States that reviews the entire continuum of care relative to current trends and recent changes in legislation, market forces, and consumer attitudes and preferences. The key issues confronting health care today will be identified, causes will be examined, and reasonable solutions will be proposed and debated.
Prerequisites: HCM 101, HCM 371 , and either HCM 452 or HP 125

HCM 452 Health Care Law, 3 credits

This course is designed to give students a comprehensive understanding of health care law in the United States. It describes the basic components of the law impacting healthcare, and the evolution of the law leading up to the current statutes, regulations and case law.

Prerequisites: HCM 101, BUS 352


MIS 110 Introduction to Information Systems, 3 credits

An interdisciplinary study that views information as an economic resource. The course focuses on computer-based information systems that support the operations, management, and decision functions of an organization and explores the basic technical, behavioral, economic, and organizational concepts relevant to information, decision making, and systems. Topics include the methodology and practice of developing a computerized information system; the organization, management and control of the information system; and the social impact of information technologies.

MIS 220 Applied Networking Design, 3 credits

This course examines recent advances and new applications in the field of computer networks and telecommunications. Technical fundamentals, architectures and design of computer networks, strategies, tools and techniques of network planning, implementation, management, maintenance, and security are also covered.

MIS 310 Managerial Applications of Object-Oriented Programming I, 3 credits

This course provides a study of an object-oriented programming language as it pertains to managerial applications. In addition, the course introduces the use of object-oriented programming methodologies.

MIS 312 Software Engineering, 3 credits

Software development and procurement is an important part of information system design. This course emphasizes a disciplined approach to analyzing requirements and specifications; designing; implementing through programming, procurement, and reuse; delivering with adequate testing and documentation; and maintaining by adapting and extending the application software for an information system.
Prerequisites: CPS 121 and one of the following: COM 215, CPS 215, CPS 432, MIS 310; or permission of the program director

MIS 491 Information Technology Management, 3 credits

An examination of the relevant management issues in information technology and their impact on a firm’s competitiveness. Case study method is used. Senior status only.
Prerequisites: MIS 110


MTH 115 Basic Statistics, 3 credits

An introduction to the use of statistical methods with emphasis on practical applications. Descriptive statistics, introduction to probability, estimation of parameters, introduction to hypothesis testing, correlation, and linear regression.


SMG 101 Introduction to Sport Management, 3 credits

The course examines the discipline of sport management. Areas to be covered include: careers in the industry, growth trends in the industry, and an overview of the management of a variety of sport organizations including professional and intercollegiate athletics.

SMG 110 Sport in Society, 3 credits

This course provides students with an understanding of the relationship between sport and the society we live in. Theoretical framework, assumptions, and principles associated with this phenomenon will be examined. Students will be encouraged to think critically about sport and the place it holds in social life. Using this body of knowledge, the student will complete a research paper on a topic such as deviance in sport, youth sports, sport and race, etc.
Prerequisite: SMG 101

SMG 201 Sport and Athletic Administration, 3 credits

Sport and Athletic Administration will provide the student an understanding of the various components and activities involved in an athletic or sport program administration. The inter-relationship within the institution, tasks to be performed, policies, and procedures will be examined. Attention will also be given to the role of the organization’s sport or athletic leader.
Prerequisite: SMG 101

SMG 210 Sport Event and Facility Management, 3 credits

This course investigates the fundamental principles in sport event and facility management. Various managerial practices will be analyzed. Topics to be discussed include, but are not limited to, risk management, event planning, housekeeping and maintenance, and current trends in the industry.
Prerequisite: SMG 101

SMG 301 Sport Marketing, 3 credits

This course focuses on the application of marketing principles and practices relevant to the sport industry. Theoretical and practical applications of marketing professional and amateur sports are examined.
Prerequisite: SMG 101 and BUS 269

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