Bachelor of Science in

Health Care Management

Program Director: Allen C. Minor, DBA

Overview

Health care is one of the largest and fastest growing employment categories in Northeastern Pennsylvania. With a population among the oldest in the country and the advancement in technology, job creation to fill the need for healthcare programs and services in Northeastern Pennsylvania will increase at a rapid pace in the foreseeable future.

The Health Care Management curriculum is designed to respond to the specific needs of health care organizations in today's dynamic environment. Management skills, leadership development, strategic planning, marketing, health care finance and law are examined, including a comprehensive understanding of financing, insurance and payment mechanisms.

Who is this program designed for?

  • Students interested in pursuing a career in physical therapy, and other professional services. Many students interested in the DPT (doctoral physical therapy) program, major in Health Care Management as their undergraduate degree.
  • Students interested in health care delivery as a professional or manager, health care practitioners who are employed, or have been trained in an allied health profession.
  • Those who desire a career in health care sales or marketing can take advantage of the HCM Marketing Specialization.
  • Individuals employed as: surgical technologists, dental hygienists, emergency medical technicians, radiology technicians, respiratory technologists, or in any business related profession are examples of individuals who would be good candidates for this program.

Expressway

The Health Care Management Program has also been designed for the early or mid-career health care professional or those who have made a decision to pursue a career in this field either as a care giver or manager. A variety of specializations are available to provide a flexible course of study with coursework tied into your particular area of health care, with on the job relevance.

Offered through our Expressway Accelerated Degree Program, you can earn your Bachelor of Science in as little as 2 1/2 years by attending classes part-time. Expressway's convenient and predictable schedule allows you take classes either once a week or online, allowing you to earn up to 12 credits per semester. Courses are offered face-to-face in 5-week sessions at Luzerne County Community College on the Nanticoke Campus and at Lackawanna College, or online in 7 1/2 week sessions.

The Expressway program is the quickest route to a bachelor's degree. It is designed for highly motivated adults who want to earn their degree in a timely manner, have prior college credits, and have work or relevant life experience. Students have the ability to enroll eight different times during the year, not just in the fall and spring.

Click here to view complete information on the Expressway program.

Faculty

The faculty is composed of senior management professionals employed locally in individual areas of expertise such as health care operations and management, finance and reimbursement, strategic planning, and sales/marketing.

Admission Requirements

The minimum criteria for admission into the Health Care Management program as a freshman student are:
  1. Class rank in the top half of the high school graduating class and/or a cumulative 2.5 grade point average
  2. Minimum combined SAT score of 850 for Critical Reading and Math (combined) if taken prior to March 5, 2016, or 930 if taken after March 5, 2016. In lieu of the SAT, ACT results may be presented with a minimum required composite score of 18

Successful transfer applicants will typically hold a minimum collegiate grade point average of 2.0, having completed at least 15 college credits, and have a proven record of success in high school.

Please note the above listed requirements are general, and that each application is looked at thoroughly, taking into account individual grades, academic rigor, and other factors.

Marketing Specialization

Health Care Management Major (Marketing Specialization)

The health care management degree with a marketing specialization explores both provider and consumer perspectives of health care marketing, market distribution channels, and the impact the Internet has had on both marketing and market distribution. The marketing specialization will prepare students for a marketing or sales career in health care by offering a strong base of business-related marketing courses, along with marketing specifically related to the health care industry. It will prepare students for careers in a broad range of health care institutions, both public and private. Hospitals, skilled nursing facilities, home health agencies, pharmaceutical and biotechnology companies are examples of those employing sales and marketing professionals.

Pre-DPT Plan of Study

Health Care Management Major: Pre-DPT Plan of Study

The Health Care Management major will provide the Pre-DPT student with a broad-based business and health industry background emphasizing the business side of health care and will prepare the student for a leadership role in healthcare. In addition to meeting the objectives of the Health Care Management major, this program will prepare the successful student for admission to the doctor of physical therapy (DPT) program.

Accreditation

Misericordia University has received specialized accreditation for its business programs through the International Assembly for Collegiate Business Education (IACBE) located at 11374 Strang Line Road in Lenexa, Kansas, USA.

Course Sequence - BS Health Care Management

First Year
First SemesterCreditsSecond SemesterCredits
Core3Core3
Core3MTH 115 Basic Statistics3
MTH Mathematics Group A3SCI Core (with lab)4
BUS 205 Macroeconomics3BUS 206 Microeconomics3
ACC 101 Principles of Accounting3MIS 110 Intro to Information Systems3
Total Credits15Total Credits16
Sophomore Year
First SemesterCreditsSecond SemesterCredits
Core3Core3
Core3Core3
Core3Core3
HCM 101 Intro to Health Systems3BUS 269 Principles of Marketing3
BUS 208 Principles of Management3BUS 300 Quantitative Methods I3
Total Credits15Total Credits15
Junior Year
First SemesterCreditsSecond SemesterCredits
Core3Core3
Free elective3Free elective3
BUS 371 Financial Management3Free elective3
BUS 352 Business Law3

BUS 491
Seminar in
Business
Policies

3

BUS 363 Mgt of Human Capital

3HCM 371 HC Reimburse & Finance3
Total Credits15Total Credits15
Senior Year
First SemesterCreditsSecond SemesterCredits
Core3HCM 452 Health Care Law3
HCM 401 Managed Care3HCM 469 Health Care Marketing3
HCM 403 Health Care Strategic Mgmt3HCM 406 Current Iss./Trends in HC3

BUS 415 International Business

3Free elective3
Free elective3Free elective3
Total Credits15Total Credits15
Total required for graduation: 121 credits

Course Sequence - HCM Marketing Specialization

First Year
First SemesterCreditsSecond SemesterCredits
Core3Core3
Core3MTH 115 Basic Statistics3
MTH Mathematics Group A3SCI Core (with lab)4
BUS 205 Macroeconomics3BUS 206 Microeconomics3
ACC 101 Principles of Accounting3MIS 110 Intro to Information Systems3
Total Credits15Total Credits16
Sophomore Year
First SemesterCreditsSecond SemesterCredits
Core3Core3
Core3Core3
Core3Core3

BUS 269 Principles of Marketing

3

HCM 101 Intro to Health Systems

3
BUS 208 Principles of Management3BUS 300 Quantitative Methods I3
Total Credits15Total Credits15
Junior Year
First SemesterCreditsSecond SemesterCredits
Core3Core3
Free elective3BUS 321 Product and Service Marketing3
BUS 371 Financial Management3BUS 306 Organizational Behavior3
BUS 352 Business Law3

HCM 371 HC Reimburse and Finance

3

BUS 360 Mgmt. of Human Resources

3BUS 307 Management Science3
Total Credits15Total Credits15
Senior Year
First SemesterCreditsSecond SemesterCredits
Core3BUS 401 Channel Strategies3
BUS 450 Marketing Research3HCM 469 Health Care Marketing3
HCM 403 Health Care Strategic Mgmt3HCM 406 Current Iss./Trends in HC3

BUS 415 International Business

3Free elective3
Free elective3Free elective3
Total Credits15Total Credits15
Total required for graduation: 121 credits

Course Descriptions

ACC 101 Principles of Accounting, 3 credits

This course is an introduction to basic accounting principles, concepts, and procedures. Topics include the accounting cycle, financial reporting and analysis, internal control methods, inventory costing, and an introduction to current and long-term assets and liabilities.


BUS 205 Macroeconomics, 3 credits

An introduction to the science of economics, with particular attention to scarcity, market mechanisms of supply and demand, unemployment, inflation, money, banking, Federal Reserve, government, and the application of fiscal and monetary policy to solve current economic problems.

BUS 206 Microeconomics, 3 credits

Topics covered include supply and demand, elasticity, consumer behavior, costs of production, and the market structures of competition, monopoly, monopolistic competition, and oligopoly.

BUS 208 Principles of Management, 3 credits

The basic principles of management are studied with an emphasis on planning, organizing, leading, and controlling. The nature of the managerial process within the formal and informal structure are also studied.

BUS 269 Principles of Marketing, 3 credits

A general overview of the basic marketing philosophies, principles and practices relevant to small and large profit and nonprofit organizations, buyers and sellers, and special emphasis on the marketing mix: product, price, promotion, and distribution.

BUS 300 Quantitative Methods I, 3 credits

A study of the use of quantitative methods with emphasis on data collection and organization, data presentation, measures of central tendency and dispersion, probability, probability distributions, estimation, and hypothesis testing. Computer applications are utilized.
Prerequisite: MTH 115

BUS 306 Organizational Behavior, 3 credits

This course studies behavior patterns and motivational dynamics of different types of organizations and focuses on the leadership skills and interpersonal relationships necessary to achieve organizational goals while developing human potential. Topics include micro and macro models of organizational behavior applied to the management of organizational processes and design, motivation, leadership, structural design, and workforce diversity.
Prerequisite: BUS 208

BUS 307 Management Science, 3 credits

This course provides students with a solid conceptual understanding of the role that management science plays in the decision-making process. This course also introduces students to procedures used to solve problems, such as the decision-making process, linear programming, transportation, assignment, transshipment, project scheduling, waiting line models, simple linear regression, and multiple linear regression.
Prerequisites: MTH 115

BUS 321 Product/Service Marketing, 3 credits

This course provides an overview of key issues in the marketing of products and services. It guides the student to reassess the four P’s of marketing in the context of products and services. Utilizing a case approach, this course examines how the marketing of services differs from that of products. Other marketable entities, like organizations, persons, places, and ideas, are included.
Prerequisite: BUS 269

BUS 352 Business Law, 3 credits

Through law, society establishes values and goals. The purpose of American business law is to bring reason, fairness, and stability to the marketplace. This course enables students to anticipate the legal consequences of business decisions and behaviors.

BUS 360 Management of Human Resources, 3 credits

A study of the role of work in our society and its effect on organizations including the nature of personnel management, the legal influences on personnel decisions, recruitment, selection, training, compensation, service and benefit programs, and the major problems and recent developments in labor relations.
Prerequisite: BUS 208

BUS 363 Management of Human Capital, 3 credits

This course consists of analyses of theories that address human behavior in work settings and formal processes involved in the management of employees. Special emphasis is placed on the application of theories with respect to interpersonal work interactions and human resource key functions.
Prerequisite: BUS 208

BUS 371 Business Financial Management, 3 credits

A study of the financial problems associated with the life cycle of a business. Includes estimating the financial needs of an enterprise, breakeven point, operating leverage, capital structure, stocks and bonds, and working capital management.
Prerequisite: ACC 101

BUS 401 Channel Strategies, 3 credits

This course focuses on how to design, develop, and maintain effective relationships among channel members, including retailers and wholesalers. Students learn the logistics of distribution and the economics of channel decisions. Channel management policies and constraints are discussed.
Prerequisite: BUS 269

BUS 415 International Business, 3 credits

The intent of this course is to provide a blend of solid research-based information coupled with real world, current, interesting application examples that help explain international business topics. An active learning approach is used in relating text material with real world international situations. The topics include the perspective and environment of international business, the human resource management functions, as well as the strategies and functions of international operations.
Prerequisites: BUS 208

BUS 450 Marketing Research, 3 credits

A comprehensive and practical overview of the field of marketing research emphasizing an applied approach with applications that give students an understanding of the scope of marketing research. Computers are utilized to analyze research data.
Prerequisite: BUS 269

BUS 491 Seminar in Business Policies, 3 credits

The case-method technique is used to study managerial problems and the decision-making process. Areas covered include strategic planning, setting goals and objectives, marketing, managing, production, public relations, human resources, human relations, and financial management. Computer simulations are used to involve students in decision making in the various areas of the business firm. Graduating seniors and qualified juniors only.
Prerequisites: ACC 101, BUS 207 or BUS 205, BUS 208, BUS 269, BUS 352, BUS 371, BUS 306



HCM 101 Introduction to Health Systems, 3 credits

The course is designed to give students a basic understanding of the health care system in the United States. It describes the basic components of the delivery system, and examines the history and evolution of the system. Trends in health care management, delivery, and financing are analyzed, including a critical analysis of the system, examining its strengths and weaknesses. The features of Medicare and Medicaid programs, including possible future funding scenarios, are thoroughly examined.

HCM 371 Health Care Reimbursement and Finance, 3 credits

This course provides a broad-based overview of the managerial aspects of health care finance, beginning with a brief review of accounting systems in health care institutions. A comprehensive review of health care reimbursement structures is presented for acute care facilities, nursing homes, rehabilitation facilities, home health, and hospitals. Cost behavior and cost analysis concepts are examined. Budgeting and internal control, including auditing concepts and techniques, are explored. Service volume financial modeling techniques are explained.
Prerequisites: HCM 101, and either ACC 101 or HP 125

HCM 401 Managed Care, 3 credits

This course is designed to give students a comprehensive understanding of managed care in the United States. It describes the environment leading to the development of managed care, its intended purpose, the types of managed care organizations, strengths and weaknesses of managing care, and its impact on consumers and providers.
Prerequisites: HCM 101, HCM 371

HCM 403 Health Care Strategic Management, 3 credits

In this course the student will develop skills to manage health services organizations from a strategic perspective. It will examine the use of systematic assessment of both the internal and external environment of the organization. Emphasis will be placed on the development of business strategies to meet the needs of multiple markets. Recent successes and failures in the health care industry will be studied.
Prerequisites: HCM 101, BUS 208

HCM 406 Current Issues and Trends in Health Care Management, 3 credits

This is an issues-oriented course that examines the health care delivery system in the United States that reviews the entire continuum of care relative to current trends and recent changes in legislation, market forces, and consumer attitudes and preferences. The key issues confronting health care today will be identified, causes will be examined, and reasonable solutions will be proposed and debated.
Prerequisites: HCM 101, HCM 371 , and either HCM 452 or HP 125

HCM 452 Health Care Law, 3 credits

This course is designed to give students a comprehensive understanding of health care law in the United States. It describes the basic components of the law impacting healthcare, and the evolution of the law leading up to the current statutes, regulations and case law.
Prerequisites: HCM 101, BUS 352

HCM 469 Health Care Marketing, 3 credits

Health care marketing will provide an examination of marketing principles and processes related to health care organizations. It is an introduction to the process of marketing products, services, and organizations in the health care industry to meet the needs of domestic and global customers. Product, price, distribution channels, service and marketing communication strategies are examined. It explores the provider and consumer perspectives of marketing, as well as the impact of the Internet on delivery systems. Company analysis, market segmentation, the use of market research, product pricing and distribution, advertising, and target markets are examined.
Prerequisites: HCM 101


MIS 110 Introduction to Information Systems, 3 credits

An interdisciplinary study that views information as an economic resource. The course focuses on computer-based information systems that support the operations, management, and decision functions of an organization and explores the basic technical, behavioral, economic, and organizational concepts relevant to information, decision making, and systems. Topics include the methodology and practice of developing a computerized information system; the organization, management and control of the information system; and the social impact of information technologies.


MTH 115 Basic Statistics, 3 credits

An introduction to the use of statistical methods with emphasis on practical applications. Descriptive statistics, introduction to probability, estimation of parameters, introduction to hypothesis testing, correlation, and linear regression.


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