Sport Communication Specialization

NEW beginning in Fall 2017

Sport Communication Specialization students


Sport Communication involves a robust integration of multiple media products and platforms, including journalism, broadcasting, marketing, public relations, and electronic and social media. Therefore, students must learn to apply skills in writing, graphic design, broadcasting and more in a sports media context. Students will conduct analyses of organizations and audiences, write features and press releases, create and disseminate social media content, and design complete integrated media campaigns. Students will also explore careers in sports media as well as social issues, ethics, and law.

The Sport Communication Specialization includes MCAD 380: Sport Communication, and two courses in the Sport Management program, SMG 101, Introduction to Sport Management, and SMG 301, Sports Marketing. It also requires BUS 269, Principles of Marketing.

Proposed Delivery Format

All courses are in the traditional format.

Outline of Course Requirements

Total: 121 credit hours

MCAD Core/Sport Communications Specialization: 45 hours (Increased from 33)

MCAD Electives: 9 hours (Reduced from 15)

FREE Electives: 18 hours (Reduced from 27)

University Core: 49 hours

Freshman Year

Fall Semester 15 Credits Spring Semester 15 Credits

ENG Core 3 ENG Core 3

HIS Core 3 HIS Core 3

CPSS Core 3 PHL Core 3

MTH Core 3 MTH Core 3

MCAD 102 3 MCAD 220 3

Sophomore Year

Fall Semester 16 Credits Spring Semester 15 Credits

FA Core 3 MCAD 215 3

SCI Core/Lab 4 SCI Core 3

PHL Core 3 CPSS Core 3

MCAD 232 3 MCAD 222 3

*SMG 101 3 *BUS 269 3

Junior Year

Fall Semester 15 Credits Spring Semester 15 Credits

*SMG 301 3 RLS Core 3

RLS Core 3 * MCAD 380 3

MCAD 307 3 MCAD Elective 3

MCAD 251 3 RLS Core 3

MCAD 217 3 * MCAD 370 3

Senior Year

Fall Semester 15 Credits Spring Semester 15 Credits

MCAD 470 3 MCAD 490 3

MCAD Elective 3 MCAD Elective 3

FREE Elective 3 FREE Elective 3

FREE Elective 3 FREE Elective 3

FREE Elective 3 FREE Elective 3

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