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Business administration major presents research paper at national honors conference
Posted 05/06/2016 03:54PM

Misericordia University business administration major Christine Zopf of Northampton recently presented her research paper, "The Effects of the E-Book: A Financial Ratio Analysis,'' at the Northeast Regional Honors Council (NRHC) Conference in Cambridge, Massachusetts.

An Honors Program student at Misericordia University, the Department of Business also recognized the daughter of Philip and Lynette of Northampton by inducting her into the Misericordia University Chapter of the Sigma Beta Delta International Business Honor Society. In order to be eligible for membership in Sigma Beta Delta, candidates for bachelor's and master's degrees in business must rank in the top 20 percent of their class at the time of invitation and also must have completed at least half of the degree program in which they are enrolled.

Zopf's research examined electronic book technology and how it has impacted the sales of physical books and the financial well-being of brick-and-mortar bookseller, Barnes & Noble. She also conducted a financial ratio analysis and benchmarking to compare Barnes & Noble and Amazon.com, Inc.

"While Barnes & Noble experienced hardship in 2014, financial analysis reveals that the company is in a period of improvement, allowing for growth and increased consumer confidence,'' Zopf wrote in her conclusion. "Barnes & Noble has managed to stay competitive with the web giant, Amazon.com, which also saw improvement in financial standing between 2014 and 2015.''

NRHC, a regional affiliate of the National Collegiate Honors Council, is an organization of students, faculty and administrators who are dedicated to the encouragement and support of undergraduate honors learning. It provides members with opportunities for the exchange of information, ideas and assistance through the annual conference, newsletter and seminars. NRHC represents Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut, New York, New Jersey, Pennsylvania, Maryland, Delaware, the District of Columbia, Puerto Rico, Quebec, Ontario, Nova Scotia, New Brunswick and Prince Edward Island, according to NRHC.

Caption:

Misericordia University business administration major Christine Zopf of Northampton, Pa., left, poses for a picture with her mentor, Thomas Sweetz, M.S., instructor in the Department of Business, after presenting her research paper, 'The Effects of the E-Book: A Financial Ratio Analysis,' at the Northeast Regional Honors Council Conference in Cambridge, Mass.

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