The Marketing Department is dedicated to the service, support and ethical advancement of Misericordia University. We will promote the mission of the University, its strategic goals and the values of its founders and sponsors, the Religious Sisters of Mercy, through:
- Accurate, consistent, and creative publicity, advertising and other marketing methods.
- Serving as a resource and consultant to University entities on matters of communication, publicity to promote the university and any University-related events, accomplishments of programs and/or personnel.
- Integrating key messages throughout all service lines and fostering new lines of communication between University entities.
- Serving as a liaison to external audiences to facilitate communication about the University
- Monitoring and evaluating the university's internal and external environments.
- Creation of Misericordia Today magazine.
The Marketing Department offers a wide range of services that support the marketing of Misericordia University to various external constituencies, including prospective full-time and part-time students, parents, alumni, corporate partners, media outlets, and the general public. While the Marketing Department focuses on projects that require a combination of original design, writing, and photography, the department also handles projects that may require only one of these services. Specific projects include print and online communications. The staff is available as a consultant on all projects that ultimately promote Misericordia University to its external constituents and the general public. All marketing materials in all mediums are designed and approved by Cougar Prints working in conjunction with Marketing.
The department also is responsible for the effective strategic and tactical planning for the marketing of new and existing programs based on the University's overall Strategic Plan. The department coordinates the strategic marketing and most of the individual marketing tactics used by the University. These tactics include, but are not limited to, the use of paid advertising, e-mail, social media, media relations, direct mail, point-of-purchase displays, brochures, flyers, outdoor advertising.
Misericordia University receives direct questions from members of the news media about a variety of issues. If individuals are contacted by the media we ask that you include the marketing department to help ensure consistency of message in all situations. Should you be contacted by a reporter by any means with a question that concerns University business or your role at the University, you should contact the marketing department as soon as possible. Should there be any questions, please contact Amy Bachman, Marketing Manager, at firstname.lastname@example.org to discuss interactions with the news media and how we can assist you.
Enrollment Marketing is responsible for the planning, development and implementation of the University’s undergraduate, transfer, graduate, and adult learner recruiting and marketing strategies, utilizing all media and marketing outlets while ensuring consistency of the visual images and messages in alignment with the University’s mission and vision.
Enrollment Marketing works directly with Enrollment Management, Admissions, Corporate Recruitment, the Center for Adult and Continuing Education, and the University’s three academic schools to promote credit-bearing programming directly or indirectly related to the recruitment of prospective students.
For more information on Enrollment Marketing Services, please visit its page here.
Another key area of the Marketing Department is the Web Services group that is responsible for specific content on the web site as well as supporting nearly 150 users across campus. Web Services primary role is to manage the University's effort in innovating and developing online marketing strategies while ensuring that content on the website and in social media is current and relevant to the intended audience. For more information on Web Services, please visit its page here.
Social Media Services
Social Media Services sets the strategic direction for social media at the university, manages official institutional social media accounts, and works closely on projects in consultation with Web Services. This area works with various administrators across the university as they manage their own social networks and is an integral part of furthering the impact on institutional and professional reputations.
For more information on Social Media Services and the official university social media channels, please visit its page here.