Enrollment Marketing Services is integral in the planning, development and implementation of the University’s undergraduate, transfer, graduate, and adult learner recruiting and marketing strategies, utilizing all media and marketing outlets while ensuring consistency of the visual images and messages in alignment with the University’s mission and vision.
Enrollment Marketing works directly with Enrollment Management, Admissions, Corporate Recruitment, the Center for Adult and Continuing Education, and the University’s three academic schools to promote credit-bearing programming directly or indirectly related to the recruitment of prospective students.
- Consultation on academic department marketing needs in relation to enrollment and student recruitment.
- Copywriting, conceptualization, and placement or delivery of all academic marketing collaterals including print, digital media (including email marketing and online advertising), radio, television, and outdoor media.
- Development and implementation of content strategy for individual academic department web pages.