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Living Our Brand

A brand establishes a visual identity, combining logos, colors, text, and photography which enables a business or institution to be recognized in an instant. Beyond that and perhaps more importantly, the University's brand conveys a strategic message through the voice and tone expressed in our messaging to those on campus and off-campus. Effective and consistent brand messages establish value and meaning, in line with the University’s mission and core values.

"Living Our Brand" Video

Watch the below video to learn about the purpose of the "Living Our Brand" webpage and how to navigate the pages to locate information and resources to help you communicate about the University and its key attributes.

Misericordia Archway on to Campus

Brand Drivers

Brand Drivers

Positioning, Brand Personality, and Supporting Associations
Learn more about our Brand Drivers

Photography

Photography

Aerial, Campus Buildings, Student Fun/Engagement, Service & Ministry, Athletics & More!
Check out our Photography

Crafting Content Guidance

Crafting Content Guidance

Learn More about Crafting Content

Testimonials

Testimonials

Style Guide, Trademarks, and Copyright Infringement Policies
Access to Testimonials


Style Guide


Trademarks
 


Copyright Infringement Policies