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Marketing

Program Options and Information

The Marketing major at Misericordia University prepares students to become creative, strategic, and data-savvy professionals ready to thrive in today’s dynamic business environment.
With a curriculum that blends theory with real-world application, students learn how to understand consumer behavior, develop compelling value propositions, and communicate effectively across digital and traditional marketing channels.

Through hands-on projects, case studies, and collaborative learning experiences, students gain practical skills in market research, branding, advertising, social media strategy, and marketing analytics. The program emphasizes critical thinking and ethical decision-making, empowering students to solve business challenges with innovative solutions.

Marketing students benefit from internship opportunities and industry partnerships that build professional confidence and expand career networks. Graduates are well-prepared for careers in marketing communications, digital marketing, brand management, sales, public relations, and customer insight roles, and are also positioned for graduate study in business or marketing fields.

Fast Facts

  • 🎯
    Gain a broad understanding of marketing strategy, consumer behavior, market research, and brand management.
  • 🧭
    Study marketing within a mission-driven, ethical framework that emphasizes responsible decision-making and impact.
  • ⚙️
    Option to specialize in Sales or Integrated Marketing Communications, allowing students to tailor the major to their career goals.
  • 💼
    Build real-world experience through local campaigns and internships with businesses, nonprofits, and organizations.
  • 🚀
    Graduates pursue careers in marketing, sales, digital media, brand management, advertising, public relations, and related fields.

Specialization Track Options

Marketing Major – Key Highlights

📣

Strategic & Creative Marketing

Learn how to design and execute marketing strategies that combine creativity, consumer insight, and data-driven decision-making.

💻

Digital & Social Media Focus

Develop skills in digital marketing, social media strategy, content creation, and emerging marketing technologies.

📊

Market Research & Analytics

Gain hands-on experience analyzing markets, consumer behavior, and campaign performance to inform strategic decisions.

💼

Experiential Learning

Apply classroom knowledge through real-world projects, case studies, and internship opportunities with professional organizations.

🎓

Faculty with Industry Experience

Learn from faculty with professional marketing expertise who provide mentorship and career-focused guidance.

🚀

Career & Graduate Preparation

Prepare for careers in digital marketing, advertising, brand management, sales, public relations, or graduate study in business.

MBA 5th Year Program

MBA 5th Year Program

Why wait to begin the MBA program when you can get started as an undergraduate student?

Find out more by emailing Karen Cefalo at 

The MBA 5th-Year program is for eligible rising Misericordia University seniors who wish to begin their graduate business studies as an undergraduate student. Accepted students will take up to 12 MBA credits within their current program. An applicant may be required to complete leveling courses in business functional areas through Peregrine. The graduate admissions committee will determine if the leveling courses will be taken concurrently with MBA courses or completed prior to starting the MBA program.

Student Testimonial

Antonio Whyte

The 4+1 program is a great opportunity to challenge yourself during the end of your undergraduate journey and get a third of your MBA completed at rates that save you money.