Program Options and Information

Bachelor of Science, Marketing 

1. MKT 3XX Consumer Behavior (BUS 345) 

2. MKT 3XX Branding 
3. MKT 4XX Marketing Research and Data Insights (BUS 450)
4. MKT 4XX Marketing Capstone (BUS 403)
5. 300/400 level marketing elective
6. 300/400 level marketing elective 
7. BUS 472 Internship  

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Bachelor of Science, Marketing, Sales Track 

2. MKT 3XX Consumer Behavior
3. MKT 3XX Branding  
4. MKT 3XX Personal Selling Skills (BUS 304)
5. MKT 4XX Personal Selling Skills II  
6. MKT 4XX Marketing Research and Data Insights
7. MKT 4XX Marketing Capstone
8. MKT 3XX Digital Marketing (BUS 408)
9. BUS 472 Internship 

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Bachelor of Science, Integrated Marketing Communications 

1. MKT 3XX Integrated Marketing Communications
2. MKT 3XX Consumer Behavior   
3. MKT 3XX Branding    
4. MKT 3XX Social Media Platforms and Creating Effective Content 
5. MKT 3XX Digital Marketing
6. BUS 450 Marketing Research and Data Insights
7. MKT 403 Marketing Capstone
8. BUS 472 Internship 

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Additional Marketing Electives

• MKT 3XX Introduction to Fashion Marketing and Retail 
• SMG 301 Sport Marketing
• HCM 469 Healthcare Marketing
• MKT 4XX Advertising and Society 

Program Goals	University Goals
PLO 1: Students will apply core marketing concepts and principles to evaluate and develop strategies that create value for customers and stakeholders.	UG 4: Think independently and creatively, analyze information critically, and solve problems.
PLO 2: Students will demonstrate the ability to communicate marketing strategies and solutions across various platforms effectively.	UG 7: Communicate and interact effectively.
PLO 3: Students will think critically and analytically to solve marketing problems and make data-informed decisions.	UG 4: Think independently and creatively, analyze information critically, and solve problems.
PLO 4: Students will demonstrate management and leadership skills to implement marketing strategies in business at not-for-profit organizations.	UG 2: Contribute to their communities through service and leadership.
PLO 5: Students will evaluate ethical and social issues related to marketing and demonstrate responsible decision-making in business activities.	UG 1: Reflect the values of mercy, service, justice, and hospitality in their actions.  UG 3: Consider ethical issues and values and make reasoned judgments.  UG 5: Respect and understand cultural differences.
PLO 6: Students will demonstrate an understanding of global trends and cultural diversity in developing effective marketing strategies.	UG 6: Understand global perspectives.
PLO 7: Students will develop and implement marketing plans to achieve strategic objectives in a dynamic global marketplace.	UG 3: Consider ethical issues and values and make reasoned judgments.  UG 4: Think independently and creatively, analyze information critically, and solve problems. UG 5: Respect and understand cultural differences. UG 6: Understand global perspectives UG 7: Communicate and interact effectively.

Student Learning Outcomes (SLOs) for the Marketing Major

1. SLO 1: Students will apply core marketing principles to create strategies that deliver value to customers, businesses, and society.
2. SLO 2: Students will demonstrate communication skills to present marketing plans, strategies, and insights to diverse audiences.
3. SLO 3: Students will apply quantitative and qualitative tools to analyze marketing data, solve business challenges, and make evidence-based decisions.
4. SLO 4: Students will demonstrate leadership and management skills to implement and evaluate marketing initiatives in business settings.
5. SLO 5: Students will assess marketers' and businesses' ethical and social responsibilities, applying these principles to decision-making processes.
6. SLO 6: Students will integrate global trends and cultural diversity into marketing strategies to meet the needs of a dynamic and interconnected marketplace.
7. SLO 7: Students will analyze consumer behavior patterns to develop effective marketing strategies.
8. SLO 8: Students will use digital marketing tools to create cohesive brand messaging and engagement.