Student Learning Outcomes

Mass Communications and Design Program Goals

The program goals enable Mass Communications and Design majors to acquire knowledge and skills in:

1. Communication: Produce oral, written, virtual, and mediated communication that demonstrates coherent integration of communication theory and processes. (University Goals 7, 8)
2. Ethics and Law: Apply, respect, and value the role of ethics and the law in mass media practices, procedures, policies, and issues. (University Goals 1, 2, 3)
3. Scholarship: Demonstrate critical discernment of mass media products and possess a system of scholarship and inquiry that informs and enriches professional preparation (University Goals 4, 5, 6)
4. Media Product Creation: Combine the technical, theoretical, and aesthetic means to create effective messages for mass audiences (University Goals 7, 8)

Mass Communications and Design Program Learning Outcomes

1. Demonstrate effective interpersonal, group, and public communication skills. (Program Goal 1)
2. Write clearly and effectively in forms and styles appropriate for the professions, audiences and purposes being served. (Program Goals 1, 2, 4)
3. Perform critical evaluations and offer judgments on media products and systems. (Program Goals 2, 3)
4. Demonstrate the use of communication tools and practices both ethically and legally. (Program Goal 2)
5. Conduct research and critically evaluate information using methods appropriate to communications professions (Program Goal 3)
6. Develop expertise across media platforms to craft creative, aesthetically effective messages according to media industry standards. (Program Goals 1, 4)