Easton Appointed as Misericordia’s Vice President of University Advancement
Tanya Easton, Ed.D., has been named Vice President of University Advancement (VPUA) at Misericordia University effective October 1, announced by President Daniel J. Myers, Ph.D. In April, Easton joined the Misericordia community as the Interim Vice President of University Advancement. This appointment comes at the end of a thoughtful and deliberate national search to find the right person to lead University Advancement.
Easton has joined Misericordia during a unique time, as the University is poised to celebrate its 100th anniversary in 2024, which coincides with planning for the next comprehensive fundraising campaign. The campaign is at the forefront of her goals as the new VPUA. “As a key focus in my first year, I look forward to ensuring Misericordia is once again campaign-ready,” said Easton. In collaboration with University Leadership, Easton will drive planning for the next major fundraising initiative as well as for the Centennial Celebration.
In her role as VPUA, she is the chief advancement officer for the University. She advises the President on the management and operation of alumni relations and donor relations. The VPUA serves on the President’s Advisory Council, providing guidance and maximizing philanthropic impact in each division. Other responsibilities include developing, executing, and evaluating all aspects of the University’s donor engagement, including annual giving, corporate and foundation relations, legacy giving, donor relations, alumni relations, research and prospect management, advancement services, donor cultivation, and stewardship.
Easton has extensive knowledge and spent over 23 years as a senior leader in higher education fundraising. She served as vice president at Alderson-Broaddus College and later as vice president at West Virginia Wesleyan and Notre Dame of Maryland. While at Alderson Broaddus, she was responsible for planning and oversight of the $15 million Renewing the Promise Campaign, the largest in the College’s history, which concluded with $26 million raised. At Notre Dame of Maryland, she oversaw annual giving, alumnae/alumni relations, university communications and branding, foundation, corporate, and government grants, advancement services, major gifts, and planned giving. While there, she led the effort to complete a $42 million comprehensive campaign, which concluded with $43.4 million raised. Tanya possesses a broad range of higher education experience, having also served as a lead administrator in enrollment management and admissions.
“I am fortunate that as interim vice president for university advancement for the past six months, I have already witnessed the transformational impact many generous philanthropic partners have had on the institution in the past, and I am honored and privileged to have the opportunity to build on this commitment to Misericordia in the future. We are fortunate and grateful to have supporters and advocates who are so passionate about our mission and Mercy charisms, and our students’ success. I look forward to getting to know many of them in the months ahead.
Easton earned her Ed.D. and M.A. in Higher Education Administration/Leadership Studies from West Virginia University, Morgantown, West Virginia, and her bachelor’s degree in English Composition from Davis and Elkins College, Elkins, West Virginia.